Final Research Paper Example | Topics and Well Written Essays - 500 words - 1

Final - Research Paper Example They give businesses a real time view of how they can improve their operations and operate more profitably. The comments by customers are used to detect any issues that the customers may have with the products of the company. The customers are also able to get an immediate feedback on the queries that they might raise. The role of social media therefore is more significant in the business world. Businesses use social media mainly in marketing their products, creating awareness to both the potential and existing customers (Michaelidou, Siamagka, and Christodoulides 1154). They are therefore able to increase sales as a result and therefore increasing their profitability. Social media therefore has attained a role in shaping the life of people as well as that of businesses. It has enabled people to interact socially with others and has enabled businesses to attain their profitability goals. It has also shaped the life of businesses by improving communication in organization between vari ous groups of employees (Atur and Huberman 494). The commonly used forms of social media are Facebook, Twitter and Google+. Facebook was initially commonly used by college students and the young people to connect socially with their friends. The role of Facebook has however increased as businesses are now using it to carry out their marketing function by creating a Facebook page where the Facebook users can follow and get any updates from the company or raise their queries and comments. Twitter also started as a tool for basically social networking but with time, businesses have adopted its use in marketing their products, releasing important information to their customers and directing attention for new products and special offers in the market (Bosari Para 4). Google+ has also been adopted by many businesses in carrying out their marketing and through it, the businesses have found the ease of increasing their presence in the business social