Miller Coors Beer Company-Current Event Article

Descriptive Summary miller Coors Beer participation is planning to engross a lemonade-flavored version of low-calorie beer to assist with slumping gross gross taxation in the summer of 2011, the busiest age for purchasing beer. The beer will be a limited var. harvest- era, only selling from May by dint of Labor sidereal day in September. Their chief trade police officer states that the company is expecting the brew to attract new consumers to the beer crime syndicate and to capitalize on the exploitation interest in flavored beers. Their gross revenue for their lower calorie beer, Miller Genuine Draft 64 was a huge gross producer for the company in 2008, however sales claim slumped since then and ar act to decline. The name further discusses a new marketing head for the hills they will be scratch in 2011. This article is grievous to charge because Miller Coors LLC tax has been declining and the Chief Marketing officer has recognized this and is attempting to i ncrease coming(prenominal) income by capitalizing at the time when beer sales are at its higher(prenominal)est. This is also important for management because they create recognized they essential new product development strategies as well as diversification.

General Analysis The current management trend is that management recognizes that they quiesce have a high market standing, however their sales are down, and they must be innovative, to be a attractor in introducing new products. woodpecker and Donnelly (2009), state some of the close to successful business organizations are here today because num erous years ago they offered the decently ! product at the right time to a chop-chop growing market (p.6). distinctly Miller Coors is trying to do this by offering the product at the right time (lemonade) beer, in the summer when their sales are the highest. The main points of this article is to inform management and readers that the company is recognizing that the current trend in beer sales have declined and to create out and become innovative and to tap into a variant market and offer more to their...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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