International Marketing - Virgin Blue (A piece of Empire)

Executive Summary Current Situation * sodding(a) Blue currently operates as bingle of cardinal major domestic Australian airlines, the other being Qantas. * The confederacy currently holds an approximate grocery store share of 33%, which it has certain in the five years in which it has operated. * vestal Blues dodging is simple; it offers an easy-to-understand, humiliated priced carrier, exploitation a low-cost headache model ensuring high profit margins. key Issues * The unadulterated inciter stands in a incident where it has numerous opportunities ahead of it. * The chance for the company to move into a global market place. * Upon moving into a global market, the presidential term must have consistent values, a constant brand image as well as common positioning. Key Recommendations * Increase capacity and capability with regards to the fleet - larger, multi track planes * try on to create meaningful customer relationships, perhaps by introducing a loyalty prog ram similar to that of the Qantas Club * With regards to the entire Virgin group, employ a brand image which will underscore the innovative, risk-taking attitude of Richard Branson when moving the company into a global market.

table of Contents * company Background                                                      3         Industry synopsis                                                               3         A nalysis of Case          Â!  Â Â Â Â Â Â Â                                              5          selection Solutions                                                      10         Recommendations                                                               11         Implementation Issues                                                      13         Reference List                                                               14         Log                                           Â Â Â                                     15 Company background Virgin Blue, provides woolly-headed cost, low fare domestic flights, offering frequent rider serve on routes between all of the Australias major cities, is one of the subsidiaries of the Virgin Group that was established on 3 August... If you inadequacy to die a full essay, order it on our website: OrderCustomPaper.com

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